Comments on: What technical terms do Mac users care about? http://www.happyapps.com/blog/2006/05/what-technical-terms-do-mac-users-care-about/ design. business. mac love. Tue, 17 Jan 2012 22:47:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Gordon Meyer http://www.happyapps.com/blog/2006/05/what-technical-terms-do-mac-users-care-about/#comment-645 Gordon Meyer Wed, 17 May 2006 20:26:57 +0000 http://www.happyapps.com/blog/?p=99#comment-645 If you really want to talk about the underlying technology, try putting it in terms of why your customers would care to know these details. In other words, how it benefits them that you're using these technologies (a better user experience, faster performance, whatever). If there isn't an end-user benefit, then don't bother, in my opinion. If you really want to talk about the underlying technology, try putting it in terms of why your customers would care to know these details. In other words, how it benefits them that you’re using these technologies (a better user experience, faster performance, whatever). If there isn’t an end-user benefit, then don’t bother, in my opinion.

]]> By: Luke Tupper http://www.happyapps.com/blog/2006/05/what-technical-terms-do-mac-users-care-about/#comment-603 Luke Tupper Fri, 12 May 2006 13:55:43 +0000 http://www.happyapps.com/blog/?p=99#comment-603 One thing that I definitely wouldn't do is tell the people what type of technology is used in the short 1 sentence blurb on version tracker. I think if a user sees a listing that says "A cocoa core data application that makes your life easier". This is going to appeal to a core data and cocoa nutter (both of us) but everyone else is going to figure the application is not for them. At the end of the day 98% of Mac users want to know what operating system the app will run on and anything else that they need to run it. Apart from that I would avoid talking about your underlying technologies and would worry about the high level fluffy stuff like how it will the end user time and money. Thanks Luke One thing that I definitely wouldn’t do is tell the people what type of technology is used in the short 1 sentence blurb on version tracker. I think if a user sees a listing that says “A cocoa core data application that makes your life easier”. This is going to appeal to a core data and cocoa nutter (both of us) but everyone else is going to figure the application is not for them.

At the end of the day 98% of Mac users want to know what operating system the app will run on and anything else that they need to run it. Apart from that I would avoid talking about your underlying technologies and would worry about the high level fluffy stuff like how it will the end user time and money.

Thanks

Luke

]]> By: Mike Zornek http://www.happyapps.com/blog/2006/05/what-technical-terms-do-mac-users-care-about/#comment-600 Mike Zornek Wed, 10 May 2006 18:11:58 +0000 http://www.happyapps.com/blog/?p=99#comment-600 Yeah, if you want to casually mention something is built with Cocoa and Core Data thats fine -- some people will like to know -- but you really need to highlight the ways in which your apps helps people kick ass first. Make sure that is what everyone reads. Good luck. Yeah, if you want to casually mention something is built with Cocoa and Core Data thats fine — some people will like to know — but you really need to highlight the ways in which your apps helps people kick ass first. Make sure that is what everyone reads.

Good luck.

]]> By: FredB http://www.happyapps.com/blog/2006/05/what-technical-terms-do-mac-users-care-about/#comment-599 FredB Wed, 10 May 2006 14:33:14 +0000 http://www.happyapps.com/blog/?p=99#comment-599 If you're talking about 'average' mac user, it depends on the hype surrounding these terms. A lot of people think a cocoa app is better even if they don't know what this mean. On the other side, I think that "mac users = people who just want things to work and don't care about the technical side" is not true anymore, a lot of geeks use macs, and mac users can spare the time trying to fix drivers and whatnot, so they have the time to learn new things and become geeks. ;) The five terms you mention are attractive to most people, I guess. If you’re talking about ‘average’ mac user, it depends on the hype surrounding these terms. A lot of people think a cocoa app is better even if they don’t know what this mean.

On the other side, I think that “mac users = people who just want things to work and don’t care about the technical side” is not true anymore, a lot of geeks use macs, and mac users can spare the time trying to fix drivers and whatnot, so they have the time to learn new things and become geeks. ;)

The five terms you mention are attractive to most people, I guess.

]]>